When a release is pushed to production, all the stakeholders of that product should be notified that the event has
happened and what the release means to each of the stakeholders. Often, the output of this task does not need to be
created from scratch; for products that plan multiple releases, just updating the communique details for each release
might be enough. However, if any of the stakeholder groups change, or there is a significant difference in the product
distribution, more significant content might need to be developed.
In any case, communicating effectively to the end user community is important. A development team can develop high
quality software, but if messaging to the stakeholders is conducted poorly or not at all, the end user experience might
be degraded. By simply answering the questions "who, what, when, where, why, and how" in a format appropriate for each
stakeholder group, a product release can become a more satisfying experience for all those involved.
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